Reinventing traditional sports, the glory of wearing a Lions jersey and the world of esports were among the topics discussed on day two of the Telegraph's Business of Sport conference.
Former England cricket captain Michael Vaughan and victorious British and Irish Lions coach Sir Ian McGeechan and were among the eclectic guest contributors to the two-day annual event that aims to steer the UK sports industry to growth, innovation and collaboration.
Day two began with a look at the much controverted world of esports, where competitors play online games against each other, attracted by the direct engagement and interaction it offers.
Manchester City have already made a play to move into this market, and the audience heard from David Bytheway who plays Fifa (the game) professionally for German club Wolfsburg.
Vaughan was joined of stage by England Golf's Nick Pink as well as RBS's head of sponsorship, hospitality and events to discuss how traditional sports could remain relevant.
The former England captain argued that Test cricket and Twenty20 are almost two different sports, but that the shorter form of the game has improved the five-day version - prompting more aggressive and attacking cricket.
He also suggested that while sports need the money of subscription broadcasters to grow, there needs to be adequate exposure on free-to-air and digital to make sure children see sport.
Telegraph columnist and former coach and player Sir Ian McGeechan was part of the panel that discussed what the British and Irish Lions mean as a brand, and concluded that a Lions tour carries a romantic resonance all of its own.
McGeechan praised the players' discipline, pointing out that they organise their own social media and content policies on tour.
In the afternoon, the world of virtual reality was back on the agenda. Alexandra Willis of the All England Lawn and Tennis club talked about how Wimbledon are exploring ways to use the technology to enable the public to experience SW19's unique ambiance.